Our Work
E-books, white papers, and reports
A gated content asset focusing on the use of AI for marketing analytics.
E-book: AI for Marketers
White paper: Beyond the résumé: Building a workforce with a skills-based approach
A longer-form white paper that communicates our client’s core value proposition to key personas.
This e-book explores how to build trust in AI systems using the right data management techniques and technology.
How to Trust AI: Revealing the Logic Behind Enterprise Agents
Executive brief: The CIO’s guide to AI in HR
A brief written for a specific C-suite audience. This brief was a derivative work from a longer-form white paper we wrote for the team.
Blogs
SEO blog: What is candidate screening software?
This blog speaks to an HR-focused audience and explores a technical subject with a SME byline.
SEO blog: What is data storytelling?
An entertaining and SEO-rich blog that combines our passion for storytelling with the intricate technicalities of data analytics.
Webinar recap: Salesforce & Netflix customer story
A blog that succinctly captures the main points from Salesforce’s and Netflix’s talk at our clients’ annual conference. This blog is similar to recap blogs we write from webinars as a way to create derivative content.
Technical blog: The evolution of data science
This blog highlights both our technical expertise and our ability to use storytelling tactics to write engaging pieces.
Pillar page/How-to guide: How to retain top talent
Many of our clients request longer, SEO-focused how-to guides/pillar pages that demonstrate their domain expertise and help them rank for organic search.
Thought leadership ungated guide: 4-day workweek guide
A long-form piece that cemented our client’s expertise and provided value for their audience.
Explainer videos
Animated video: Meet Ana the Analytics Champion
We had the privilege to write the script and help craft the story for a new campaign centering around a fictional data analyst, Ana.
Webpages
Solutions page
A solutions page that speaks to the main benefits of AI for enterprise HR teams.
Product page
A product page that strikes the right balance between customer pain points, benefits, and features.
Interactive landing page for gated asset
We created an engaging, interactive landing page that encouraged site visitors to download the full-length gated report.
Executive ghostwritten articles
We’ve ghost-written articles that have appeared in multiple third-party publications, including Forbes and CIO magazine. Samples are available upon request.